E-commerce Website Revamp
Revamped an e-commerce site to enhance user experience and boost sales.
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Project Overview
This case study explores the revamp of an e-commerce website aimed at improving user experience and increasing sales. The project involved a complete redesign of the website interface, enhancing navigation, and optimizing the checkout process.
Challenges
The previous website had a high bounce rate and low conversion rates. Users found it difficult to navigate, and the checkout process was cumbersome.
Solutions
We implemented a user-centered design approach, conducted usability testing, and integrated a streamlined checkout process. The new design features a responsive layout, improved product categorization, and faster loading times.